Every once in a while it’s good to go into a new BMX video with no preconceived notions. Often times you have a certain level of expectation with any project, especially if the brand/crew/riders are super well known. I went into the Chocolate Truck video with pure curiosity. It was almost like getting a random album and hoping for the best.
I knew this video would be street based (East Coast style), but that’s about it. I know very little about the crew. I had seen some positive chatter through social media about the video, so it stayed on my radar. By chance, I happened to fall in contact with Matt Miller recently and he offered to send me a copy of his video. I love when shit works out.
Long story short, I watched this video front to back and loved it after the first go. It was easy and fun to watch. Chocolate Truck is a video that doesn’t take itself too serious, but isn’t a joke either. Far from it. It feels exactly like if you and your friends filmed your sessions and put out a video, only with better riding and some production know-how. Speaking of, a huge thank you to Matt Miller (and company) for choosing a brave/eclectic/smart soundtrack. I’m sure this video could have been drenched in modern rap music (pardon the cliche), but it’s not. The final outcome gives it a more timeless quality in my eyes. I love being surprised by music selection and this video kept me on my toes. Cheers for that!
I never set out to write video reviews (or whatever you would call this post), but all this came natural. Solid video right here, put out by everyday riders.
Shout out to Matt Miller and the Chocolate Truck crew. Pick up a copy of the video HERE if you can’t find it elsewhere.