…we posted this mighty fine Nike In Argentina video. Get reacquainted.
Highly Talented Riders Go To Argentina to Demonstrate Their Talents For Navaz’s Camera and to Represent Their Footwear Sponsor
Back when I had zero jobs, I looked up to guys who had multiple jobs. Guys who did things they didn’t have to do because they wanted to take things a step further. First it was BMXers like Brian Castillo who worked a design job and rode bikes for fun, even though he rode at a pro level and got paid for it. In ’97 I found Dyrdek fascinating because he was so into investing, music and entrepreneurship outside of skateboarding. Then it was rappers who also sold drugs, then James Franco acting in multiple movies while writing, making art and going to school full time; then Alexander Wang Creative Directing Balenciaga while running his own brand.
Caesy Oney is one such busy person. He’s got a dream job at Nike and owns his own brands, Draught Dry Goods and Odd Fellow Company. Through hard work and relentless curiosity, he’s put himself in a position of freedom to create as he pleases without compromise, surrounding himself with the people and things that make him happy.
I asked him what compelled him into this position, and he said “It’s important for me to be always working from an uncomfortable place creatively, and to hold myself to high standards. Complacent designers are boring and lazy.”
Below are a lot more questions and answers with Caesy, and photos of the beautiful products he creates.
Looking at this when its about -20 here in Chicago…is just downright depressing, but goddamn this place looks amazing. Someone better get some bikes in there. Gorgeous set ups
Hit the jump for a better look at this place.
I was born in Lisbon, I like these riders and I was glued to this video. Win-win-win situation for me.
It took me a minute to realize there was no music in this, and then I realized how good of a job Peter Adam did. Nice one.
This was a Nike trip in conjunction with Figure.
Garrett Reynolds + Chad Kerley + Dennis Enarson + Nigel Sylvester + Simone Barraco + Ryan Navazio = Why are you still reading this.
Alex Kennedy, Simone Barraco, Kriss Kyle, Joris Coulomb, Daniel Tünte, Chad Kerley. JUST DO IT!