Muscle. Muscle. Muscle. What!?!?

I’m kind of speechless right now.

This is so wacky that it’s genius. Flame sax? Dude. The people behind this were definitely inhaling too much Old Spice and I’m glad they did. If that’s not enough, this is the first interactive Vimeo player thing I’ve seen. At the end, the player switches into a “record” mode and you can literally record using your keypad with the Vimeo player. It’s fun and just plain amazing. FLEX!

This has been around for a bit, but I just came across it. I found a cool article about this on The Atlantic as well.

This is a good example of how to go viral.