Rich Hirsch is someone I was always interested in when I was younger. He was one of a handful of pro’s that were blowing up in the Northwest when I was really getting into riding, and he always seemed to have some sort of project going on. Whether it was a clothing company or a video, Rich knew how to keep himself busy.
Now Rich is still riding, but is looking at life much differently than when I first met him. He started two major brands in BMX that are going stronger than ever – Lotek Footwear, and Fremont Clothing. While his main focus is his companies, he still manages to make the cover of major BMX magazines. Rich is a very interesting person and probably lives his life much differently than you would expect. One thing that has never changed with Rich, is that he’s always got a new project up his sleeve and no matter what it is I don’t think Rich will ever stop surprising us.