A while back I saw all these Chevy “ads” based on their old products and image. For a company that now makes the HHR, I wasn’t quite sure that reminding everyone how cool you used to be was really the best sales tactic, but it was interesting.
Now we have BMW’s “Unscripted” campaign, the first installment of which features an older gentleman talking about his awesome 2800CS with over 400k miles on it. A real character, a great car, and a well done commercial.
Check it out here.