Courtesy of our beloved commenter “really” comes a link to an interview with ex-BMW Design Chief Chris Bangle. The public recognizes Chris Bangle as the man who brought BMW to the top of “premium” market as far as sales are concerned, and BMW aficionados recognize him as the dude who ruined everything by introducing “Bangle Butt” in 2004 and trading understated beauty for… gross overstatement I guess.
Regardless, this interview with him is interesting–a short and sweet look into his design philosophy and maybe a little justification as to why he did what he did.
A while back I saw all these Chevy “ads” based on their old products and image. For a company that now makes the HHR, I wasn’t quite sure that reminding everyone how cool you used to be was really the best sales tactic, but it was interesting.
Now we have BMW’s “Unscripted” campaign, the first installment of which features an older gentleman talking about his awesome 2800CS with over 400k miles on it. A real character, a great car, and a well done commercial.
Check it out here.
Our boy Jason Eichhorst has revived his Merit Compatibles website with a new focus on original content. For one of his first features he was kind enough to do a feature on my old bike and car, a sort of throwback to three Summers ago when we did the exact same thing for the same site (different bike, different car). There’s also a cool feature on photographer Jeff Brown and a long-term product test/review of the IPath Gall shoe.
After my early 20s I pretty much wanted nothing to do with “modded” cars. But what our buddy Mike Burroughs did with his once-totalled E28-chassis BMW is another thing entirely.
This car lived a long life and went through a lot of phases. Luckily Mike is nice with the camera and documented every iteration of it. When the car finally met its end, Mike made a rather tasteful short video dedicated to its memory, which you can view below.
Judging by the response to most automotive-themed posts here on Defgrip, it seems a lot of our readers are car enthusiasts. Below are a few really good automotive sites which feature (usually) the sort of cars that I love, and that most of you seem to love too… Listed in order of the frequency with which I visit them. American Muscle, German performance, Exotics, slightly modified, over-modified, classy, seen around town, professionally photographed, for sale, commentary, videos, specs… it’s all there.
If you’re even remotely interested in cars, the first two will blow you away (if you’re not already familiar). Enjoy.
I thought that these Audi commercials were pretty funny and accurate because they made fun of Lexus, a car which no self-respecting car enthusiast would buy. But then I drove by their Santa Monica billboard which says “Your Move, BMW” and thought it was a bit weird, not just because it’s corny but also because comparatively, BMW is still actually a pretty decent German brand, in a douchey, 2nd-to-Mercedes-and-Porsche sort of way.
So it’s extra funny to me that BMW dropped a billboard directly across the street soon after, featuring the M3 Coupe and the word “Checkmate”.
Check out the story and photo here.
I’m sure you all saw the Audi commercial “The Chase” during the Super Bowl a few weeks ago. Not only was it fun to watch, cramming the iconic styles of each decade into thirty seconds, but it was also very cool to see Audi give a nod (underhanded as it may have been) to Mercedes and BMW, yet openly snub Lexus, long notorious for producing cars that look great on paper but lack any sort of soul. So funny how he gives the Lexus a disgusted look, and continues running.
The black 280SE was a perfect selection to represent Mercedes in the 70s, as was the E28 with BMWs iconic shark nose. After jumping that car through the billboard, they actually posted it on eBay the following week.
As a proponent of rear wheel drive I can’t exactly agree that the current decade actually belongs to Audi, but this commercial is definitely worth a few views.
Check out the full commercial here.
Check out the behind-the-scenes look at making the commercial here.