W Magazine Documentary

W Magazine was recently re-vamped by the lead of the new editor Stefano Tonchi. To give you a glimpse into the new style and direction of the magazine, W has produced a short documentary about the changes and what’s to come. The film gives you a great look into how a magazine is produced and the people that are behind each issue. You can check out the documentary on the W website.
via Hypebeast.

Brendon Babenzien test shot by Jake Davis

It’s interesting to see how the concept of a “test shot” can go from sliiiiiightly awkward to super cool with just the addition of a few smart words spoken by the subject. It adds meaning. I’m a fan of the new format.

Go here to read Jake’s introduction to Brendon or click below to view the video.


Sunday! / Oakley Frogskins

Sunday has teamed up with Oakley to do their own Frogskin. These come with extra arms so you can customize them a bit too!

Click below for more photos and HERE for more info.


Chanel “Remember Now”

Remember Now is a short film directed by Karl Lagerfeld to promote the new Chanel Cruise line. The story line – an old rich guy hanging out with a bunch of young models dancing around a partying all nigh… The substance of the film may be very light, but it’s beautifully shot and after watching this who wont want to be in Saint Tropez, living the ultimate luxury lifestyle with beautiful women wearing fabulous clothes… Well… I guess that scenario sounds appealing before you even watch the film. None the less, you should definitely check this out. Beautiful girls, great cinematography, and a cameo with Karl Lagerfeld dressed in an all white suit!


Say Mayday Shirts

The crew at Say Mayday have their first batch of t-shirts out! To celebrate the release, they are actually giving them away. All you have to do is send one of your friends to the Say Mayday Facebook page, then drop them an email to let them know you did! How can you beat a deal like that??


George Costanza Style

Best thing I’ve seen all day. A very humorous breakdown of George Costanza’s clothing related to todays trends from Start to Finish. It’s funny because every time I watch Seinfeld I always marvel at how bad their clothes are… But this post made me realize I’m completely wrong. George Costanza is on point… HAHA.


Send Us Your Photos

Ryan Moore sent us this dope photo of him in a Quilted T shirt in a meeting room at his work (Victoria’s Secret!) The photo is too dope not to post and we want to see more for you guys. If you picked up a one of our t-shirts send us a photo rocking it! You can either send an email or just hit us on our Facebook page!


Defgrip Purple Rain T-Shirt


A few years back we made the Purple Rain t-shirt. I think we made about 100 shirts and the other day, I came across some leftover sizes. We have 9 smalls, 1 medium, and 2 larges left and I just threw them into our online store! We printed the shirts on a standard All Style Apparel t-shirt, so they’ll be a bit thicker than the Quilted T and I’m also shipping them out of Canada, so the shipping price is a bit more for the US… But they are only $15 and if they sell anything like the past two shirts we posted, they’ll be gone in a few hours!!


Defgrip Quilted T – Black

defgrip quilted t black

So, the first batch of the Defgrip Quilted T sold out so fast that a lot of people didn’t get to pick one up. We were super stoked that so many people were into the shirt, so we made a second batch. This time we did a black shirt with a white print. Just like last time, they are printed on an American Apparel Summer T and are available in small, medium, large, X-large and XX-large. We have 58 shirts in total, just about the same as last time and those sold out in under 24 hours, so if you want to pick one up act fast!

Click to buy the Quilted T in black on our online store!