aNYthing recently worked with BMX crew Act Like You Know. – on a lookbook showing some of aNYthing’s Spring gear, as well as ALYK’s new collection. The lookbook was done to coincide with the release of Act Like You Know’s third DVD – filmed over the last 3 years – and the release of aNYthing’s Spring line. Both are available on respective websites.
aNYthing has always stood for people doing their own thing – and we are pleased to say that the Act Like You Know. crew are part of our family and we fully support their creative endeavors. Since day one, Act Like You Know. has been about creating a way of their own for their friends, building a genuine aesthetic, and doing it all themselves. Using a completely DIY mentality – their 3rd, completely independent, full length BMX video – NO DAYS OFF! – just released on Monday. DVD’s are accompanied with a full-color newsprint zine, made in Queens, NY. The Act Like You Know. clothing was designed with the help of Omens (MSK/Villians), Soviet (NSF), Curve (NSF/ TGE) and Lil Kool. In their 9 year history, Act Like You Know. has accomplished and produced more that most companies with a legit budget, and they show no signs of stopping anytime soon.
So… off we went, early morning ’til night. I shadow’d Chase and Joe as the whole thing went down and casually snapped away. Watching both of these guys put in work was awesome and I think the video came out damn good, which is what I expected. Joe had the whole thing story-boarded and Chase repeated tricks on demand like a G.
With that said, click below to eyeball some behind the scenes photos of Chase’s Oakley video courtesy of yours truly.