Mar 22nd, 2006
“ADICOLOR” AD CAMPAIGN
It makes me happy knowing that people are thinking and being clever. Posted above is a before and after of a new ad campaign by Adidas. Adidas has brought back the “adicolor” series which is essentially a few sneaker models that come in all white with markers and such included so you can customize your pair however you want. Soooo, for the ad campaign, they applied this same premise. First, Adidas puts up a blank/minimal white billboard which essentially invites graffitti artists, passers-by or anyone with a marker to write/draw/vandalize on it. A few days later, they apply a new sheet ( you can see the wrinkly new version on the right) with a sneaker over the existing “decorated” billboard leaving the markings to show through certain areas of the sneaker, hence, making it look custom.
Very clever, well thought out, interactive and all that. You dont have to be a sneaker fan to appreciate this level of creativity.
great follow up nuno. i was wondering what the finished product would look like, it reminds me of banksy’s “authorized graffitti area” stencils and how he would take pictures of the same spot throughout the month and how it would never get buffed.
Fucking genius!!!
adidas= official
its a really good idea, but if you look at the graffiti done, it’s all by people already promoting the product; Such as “overkillshop.com” and obviously adicolour. still a neat idea.
Great idea, I hope it inspires more companies to give their consumer base more choices and creative inspiration.