Check this tv advert for Sony’s Bravia tv’s. It was directed by Jonathan Glazer (who did the UNKLE video i posted a while back), and it feature’s exploding paint.

The site has info about the shoot and the clean up. Sound’s like quite a task, but i guess that’s what need’s to be done to do something special.

HERE is the site. Click “THE AD” to watch it.

You might as well check out the “BALLS” ad too.

As with Harrison’s Apple post, i’m psyched companies are taking the initiative to dedicate space on their site’s to other aspects of marketing, rather than just giving you specs on their products.

Thanks to Ben Ward for the link.

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