Every once in a while it’s good to go into a new BMX video with no preconceived notions. Often times you have a certain level of expectation with any project, especially if the brand/crew/riders are super well known. I went into the Chocolate Truck video with pure curiosity. It was almost like getting a random album and hoping for the best.
I knew this video would be street based (East Coast style), but that’s about it. I know very little about the crew. I had seen some positive chatter through social media about the video, so it stayed on my radar. By chance, I happened to fall in contact with Matt Miller recently and he offered to send me a copy of his video. I love when shit works out.
Long story short, I watched this video front to back and loved it after the first go. It was easy and fun to watch. Chocolate Truck is a video that doesn’t take itself too serious, but isn’t a joke either. Far from it. It feels exactly like if you and your friends filmed your sessions and put out a video, only with better riding and some production know-how. Speaking of, a huge thank you to Matt Miller (and company) for choosing a brave/eclectic/smart soundtrack. I’m sure this video could have been drenched in modern rap music (pardon the cliche), but it’s not. The final outcome gives it a more timeless quality in my eyes. I love being surprised by music selection and this video kept me on my toes. Cheers for that!
I never set out to write video reviews (or whatever you would call this post), but all this came natural. Solid video right here, put out by everyday riders.