Sigur Rós Varúð video by Ryan McGinley

Sigur Rós reached out to a handfull of people to create music videos for their latest album. Giving everyone the same budget and complete creative freedom, there have been some really interesting videos so far.

The latest video was shot by photographer Ryan McGinley and features a girl with no shoes (or pants) skipping all over New York City while wearing a gold wig that sparkles. Kind of a random description, but it’s a really great video. Our good friend Chad Moore worked on the video as producer and first camera… and I can’t forget to mention that every shot was filmed from a rooftop.

You can watch the video above and learn more about the project as well as watch all the other films that have been shot so far no the Sigur Rós website.

3 responses to “Sigur Rós Varúð video by Ryan McGinley”

  1. dropout says:


  2. Just saw them live at Outside Lands the other day. So damn good.

  3. Colin says:

    Now it’s time to pick your particular investments.