Don’t know too much about this project, but I’m really into the video that Wieden + Kennedy created for this Nike campaign. The sound design is beyond incredible.
The writing is also great in this video Harrison.
Nike directors to creative: How can we erase our entire history of unethical manufacturing so hipsters don’t feel so bad about buying our product? Creative: Easy dude, give us a bunch of money, we’ll release a boutique line and center our brand identity on that, then we can just keep doing things the same way but morons will think we’re ‘good’ now!
@Harrison That’s my homie Rob Lewis here in Portland – check his photos out here – http://blvcktea.tumblr.com/
You guys are such suckas. This is just boring gross corp jargon. PRPR hook, line and sinker