BMX web edits are a dime a dozen these days. Everyone from little-Johnny-down-the-block to your favorite pros are frequently putting stuff on the web. This leads to potential web edit overkill on a daily basis, and standing out is the name of the game.
As an observer and someone who gets emailed web edits frequently, there are certain things that get my boxer briefs in a bunch. Most notably, the dreaded nondescript mid trick/half roll out “thumbnail” you first see when you lay eyes on an edit. This happens more often than you think and some top brands are guilty of this as well.
If you’re planning to put a web edit online, here are a few tips on how to achieve Ultimate Web Edit Success!!!!
1 – Use Vimeo. YouTube is perfectly fine and has a broader reach, but the Vimeo player just looks better. Simple as that. Upload to both and email the media a Vimeo link. The choice is yours of course, but Vimeo just looks better. Fight me.
2 – Brand your edit. This means your edits “thumbnail” (or the image you first see when you come across an edit when it is embedded) should be dialed. You (or someone) will have to make this.
If you’re a brand, this should include some kind of logo, title, the riders name along with an image pertaining to the edit (or any combination of all that). You will get the most mileage out of your edit by doing this. No half-assed “thumbnails” allowed for you!
If you’re a rider, do your best to avoid the dreaded nondescript mid trick/half roll out “thumbnail” that Vimeo/YouTube may provide you with. Find your nearest boy with design skills and bribe him with Chipotle to help you. Worse comes to worse, just use THIS.
3 – Don’t Double brand your edit. Disable “portrait”, “title” & “byline” in Vimeo. Don’t even give embedders a chance. I’m pretty sure YouTube always has a title bar on their player, so your fucked there regardless.
4 – Make sure your art clears the play bar.
5 – If you have a dedicated player, that’s fine, but make sure it resembles Vimeo as much as possible.
6 – Make sure the riding and editing is on point. This should be a given, but worth reiterating.
7 – Disable autoplay where possible.
8 – Use Vimeo. It looks better
There you have it.