The spring, well actually summer came early to New York this year so we are ready to drop our spring t-shirts and put together a quick look book. This is our strongest range of shirts yet, featuring some awesome graphics like the Mott St. shirt, which is only printed in the lucky Chinese colors and is based on the overwhelming collage of competing signs in China-Town. Also the Gowanus Canal Swim Club shirt you can figure out from this clip.  We’ve toned down a lot of the graphics as well, making them more wearable for everyday use. Classic designs such as the Dewey and Branded t-shirts will stay in your collection for years to come. Experimenting with lighter weight fabrics, the New Era hats are perfect for the summer heat. As accompanied by a variety of snapbacks with classic designs.

Edwin shot the look book with a more laid back approach. Instead of making it a team effort, friends and everyday characters at the local stoop and hangouts make appearances. Even Harrison makes a cameo. This summer is going to be a hot one, so make sure your gear gets you through it alive.

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photos by Edwin De La Rosa
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  • Drew Kukura

    I absolutely love the shirt inspired by Chinatown.

  • Janschoeffel

    :D german beer

  • L_ee

    That hat that Harrison was wearing- So good! Animal’s lines get better by the season

  • Juicy

    It’s so interesting to me that as the relevance of the genre of riding the animal videos have created fades from the mainstream the value of their aesthetic increases. In saying that however I absolutely tip my hat to these dudes for capturing said aesthetic and in the process creating longevity for the concepts and ideas behind their riding style which to me, are hugely valuable.

  • alex

    Hoder big man ;D

  • Thetrutth

    Boring!