What sets CLOU apart from other local firms and design houses?
We think our approach is slightly unconventional in the scheme of design, especially within Vancouver. Our work is very art focused but we have the efficiency and practicality of smart design in mind at all times. But if we aren’t having a good time, then our interest is limited. We enjoy disregarding a lot of the rules within design because it excites us.
Whose work are you particularly drawn to?
Hort from Germany, we like the book covers that David Pearson designs, a creative shop from Barcelona called Canada is refreshing. There are many. We’re drawn to the work of so many different characters and to be honest, they aren’t designers or artists most of the time. We’re drawn to all kinds of personalities, especially when they have a unique and progressive way of thinking.
What is the scene like in Vancouver for design compared to another art centric cities such as NYC, SF, LA?
Art centric cities have design that is sensational, groundbreaking and truly an example of unexpected ideas sharing the stage with marketability. Vancouver lacks a certain boldness when it comes to producing ideas that can rival the art cities. It’s getting there. You see glimpses of it. Not just in design, but also in architecture, and even in business practices that local entrepreneurs are doing. Very idealistic ideas that are rooted in solid strategy and business. Pretty Cool.