Ehh. I don’t know. I’m starting to think Supreme and a number of other companies are ass backwards. Yes. I like the stuff at first glance but I own none of it. I like it because they rif on what was once a necessity; tough, durable clothing for skating that you could find at a thrift store on the cheap, like mechanic jackets, flannels, dickies, which are all on the low end – kind of working class fashion-less clothing. They slap a logo on some modernized thrift store crap, market a life-style and put an absurd price tag on it that 99% of all skateboarders or people for that matter can’t afford. Go in there and see who is buying the stuff. Rich kids with their parents from Europe and Japan that see the pretty pictures on the interweb and want a piece. Who are they making this stuff for? It’s starting to feel like robbing the poor to give to the rich.

@ sprmkt [spermkount??!]

Cosign that concern. Ass backward is a good term for it. I think it might be the kind of juppie bullshit one doesn’t really need in life. However I do look forward to 20 years in the future when either poor skateboarders and/or real workmen go and get old disregarded supreme coats and stuff from 2010 from thrift stores.

I see where sprmkt is coming from, but my issue lies less with that and more with their absolute shit customer service. I don’t care how dope the gear is, the “too cool to acknowledge customers, you should consider yourself lucky we even let you in the door” vibe is ridiculous. And reading interviews with Jebbia, this behavior is actually encouraged. I will never support a brand like that, no matter how nice the clothes are. UNIV in encinitas has it right, nice gear all reasonably priced, and on point customer service.

Supe REAM