Have you had any mishaps or missed anything major while filming that you would care to reflect on?
I think I try and block this kinda stuff out, but it does happen. I’m not perfect, mistakes happen but I try my best to be as reliable as possible, especially when it comes to missing tricks. I’ve been filming with Lino for like 10 years and just recently missed a trick and he won’t ever let me forget it. The people I typically film with aren’t usually the kind of people who want to do stuff over and over, so sometimes fucking it up isn’t an option.
As of right now, what equipment are you using from beginning to end, you can be specific.
15 inch macbook pro and a dual 2.0 ghz g5 with a 24inch cinema display. I need to upgrade soon!
Panasonic HPX170 for High Definition and I’ve been using a Canon 7d with various lenses.
Sony VX1000’s and Sony VX2100 SD cameras
Rode shotgun mics
Bolex 16mm camera
Canon Super 8 camera
Editing on Final Cut Pro with some Adobe After Effects
When it comes to videos, I believe you have reached a point where people will always check for anything with your name on it. In your opinion, what makes a good solid video?
Solid Riding with interesting looking spots, a good soundtrack, filming that’s more about showing the trick than being artistic, but a good combination of both is always great. It’s good when a video can be entertaining other than because it has good riding. But overall, good riding and entertainment value always outweighs everything for me.
Speaking of, where do you see our industry heading in terms of video releases? Videos don’t sell as well as they used too, but companies still haven’t stopped producing them, which is good. Even though kids want things for free and everything eventually ends up online, do you think things will stay pretty even?
To me, full length videos help define a brand so much, that it’s crucial to the success of that brand to make one. Videos are the ultimate form of advertisement for a brand and when the company has their shit together enough to put out something good on DVD, than it goes a long way. DVD’s are the only form of advertisement that have a direct return. You might lose money on paper, but what you have gained in brand recognition and awareness is not really something you can measure. Animal bikes is a true testament to the power of videos and the success they can bring. It seems that more and more brands are recognizing this and DVD’s continue to be produced along with good web content. Honestly, If I didn’t see the importance in DVD releases, I would probably stop making BMX videos altogether. Maybe I’m old school, but I just don’t get the same satisfaction from the web and it’s much more like work for me. Though sometimes web stuff is fun to do, just not as a primary focus.
I feel like kids are bombarded with web edits and great riding everyday, that buying videos isn’t as special anymore. How do you think videos need to be approached to differentiate themselves from your basic web stuff? Some people put out top-notch web stuff that could easily be for a video.
I feel like I could be answering this question a million different ways, but basically save the good shit for the real video. If you just wanna get yourself out there, than it might be good to put stuff online, but when the opportunity is presented to film a part for a DVD, it really makes more sense to go hard for that. Everything is going to end up online anyway so it’s a win win situation. Also, I know for a fact that a lot of younger kids do anticipate DVD’s and are willing to wait for them. Collectively, the BMX industry needs to continue to ensure that DVD’s survive. If everyone just gives up and puts everything online, than it really won’t be special anymore.
In terms of web edits, how do you think the format should or will evolve, or if it should at all? They seem to be commonplace these days and are crucial for marketing, but at the same time, it’s easy for people to put out garbage and things can be easily forgettable too. Thoughts?
Web edits just keep getting better. People seem eager to put stuff online and get that immediate attention that comes with it. I understand though, sometimes people don’t have a choice. They might be sitting on tons of good stuff and it has nowhere to go, so they make web edits. It would be nice if everyone could focus on video parts and filming for DVD’s, but sometimes it’s not possible. Some riders have the luxury where people will wait a few years to see a new part from them, so they don’t have to constantly keep up with the internet and hopefully that kind of rider can continue to exist well into the future.
I find it unbelievable that BMX has reached that stage of web edit pros. Guys who are considered professional BMX riders that don’t film video parts or ride in contests. Somehow they are able to make it just on short web content alone, and it’s something I don’t really understand. But I’m sure big changes are coming in the way web content is presented and it’s already happening in skateboarding with websites like the Berrics.
On the other hand, with the web, I don’t think there’s ever been a better time for up and coming kids to get noticed, which is great. Do you have your eye on any new dudes you would like to work with, local or not?
There is so much talent in the Philadelphia area, it’s incredible. Seriously, when I started riding, I never even imagined how insane it would become around here. It’s almost at the point where I’m ready to do a video just based on the Philadelphia/South Jersey area. All the kids in You Got That! and Yo Guy! are amazing. I am really happy that a lot of them are focusing on making good videos, and I’ve tried to help them out in any way I can because I want to keep seeing those kinds of videos happening.