My girl Crazy Jame put me on to this company like a year ago and I lagged on posting… but I really think this brand has a perfect formula going on: no overkill on the product side, dope packaging, excessive use of white, straightforward minimal brand message with some humor going on, transparency to the consumer and accountability where the environment is concerned. I’m a fan, and I don’t think I’ve taken an aspirin in over six years.

I recommend checking out their website, especially the “Ethics” section. The “Bored” page is great and the blog has its moments as well.