It’s very possible that many of you reading this have never heard of Tread Magazine, let alone seen one. But during the mid 90′s, this magazine had a very cult-like following and was very sought after (at least to me and people I knew on the East Coast). It was kind of underground, kind of not, tied to the influential Props era and all around just awesome and interesting. I think it would be fair to liken Tread to the Albion for comparison. Tread only lasted 4 issues, but those issues were enough for it to have a lasting effect on riders from that era.
Inspired by a recent Instagram post, I decided to track down Chris Hallman and ask him some questions about the mag. Click below to read it all.
Shoutout to Chris Hallman and a big thanks to Chris Rye for supplying the images.
Click below for some snapshots I’ve taken along the way…
Let’s take it back to 2011 and the “Welcome Back Edit” that Christian contributed to the grip.
After being broken and collecting dust for the last 3 years, I finally got my VX fixed and decided to make a ‘Welcome Back Edit’ with my friends. Featuring Chad Kerley, Dennis Enarson, Connor Lodes, Ronnie Napolitan, Billy Macpherson, Mike Jonas, Devon Smillie and Big Kenny Enarson. Enjoy my friends!
The crew at Ride BMX summonsed a handful of photographers to participate in a
high stress situation cool project. To all capture a moment in time on a specific day, at a specific time. A global BMX project if you will.
Peep the vid for the goings on.
I’m really digging this years Simple Session event poster & art direction. Well done. Simple is coming up soon, stay posted on the site for info. Click below for the TV spot that’s running over there as well.
On a related note, check out the recent By The Numbers Q&A we did with Risto, who is behind the Simple art.